Project overview
Anmol, with its rich history and legacy, has been a trusted name in the market for several decades.
The objective of this project is to rejuvenate the iconic brand “Anmol” by giving it a fresh and contemporary look through a new logo, brand identity, and packaging design. The aim is to enhance the brand’s visual appeal, modernize its image, and create a lasting impact on consumers in today’s competitive market.
Details
Year
2023
Services
Branding, Packaging, Identity, Art Direction
Challenge
Develop a new, dynamic logo that reflects the timeless essence of Anmol while incorporating modern design principles. The logo should be versatile, scalable, and memorable, making it easily recognizable across various platforms as well as ‘All Tier’ audiences.
The goal is to create a consistent and harmonious visual language that resonates with the target audience. The rebranding efforts will primarily target both existing and potential consumers who appreciate the traditional values of Anmol while seeking a modern and visually appealing brand experience. The new identity should attract a diverse demographic and resonate with today’s market trends.
