Project overview
Defines Luxury & Style!
The project seeks to rejuvenate the company’s image, strengthen its brand identity, and position it for sustained growth and success in the competitive upholstery leatherette market. Through thoughtful design choices and strategic implementation, the rebranding initiative aims to captivate customers, drive brand loyalty, and elevate the company’s standing within the industry.
Details
Year
2022
Services
Branding, Identity, Marketing Collateral
Partnered Agency
Futurise (then Adish Digital)
Challenge
Committed to push our limits with an eye for detail and stringent parameters with innovations!
Balancing the desire for modernization with the need to preserve the company’s heritage and legacy can pose a significant challenge. Identifying unique selling points and effectively communicating them through the rebranding efforts requires thorough market research and a deep understanding of customer perceptions and preferences.
Addressing these challenges requires a strategic approach, collaboration across departments, and a commitment to delivering a rebranding that not only enhances the company’s visual appeal but also strengthens its position in the market and resonates with its target audience.
Our Method
Restyling of the identity; design of new communication materials from the stationary to all the in-store printed matters and redesign of the old ones; realization of a new brand book.
Give the brand a new look, from the logo restyling to the redesign of the various in design communication materials. Defining a tone of voice that could describe the brand’s accessibility and look to the future with innovations of their own products.
The updated brand talked to customers through a fresh, bold and premium new language that could speak to everybody. The adoption of a whole new brand palette, the use of a modern and contemporary typography, as long as the creation of new and impact communication designs (a brand manifesto, a new communication campaign format, a collection of products posters and several other collateral) took the dust off the brand.
Based on the brand ideology of perfect balance & innovation, the brand symbol uses the iconic letter ‘F’ to portray folded fabric balancing to create a pleasant and luxurious leatherette look. The use of the brand initial “F” will also help to create a recall value.
