Project overview
Grains of Trust, Grown with Purpose!
Yogann Basmati Rice, the flagship brand of Yagna Agro, has pioneered the milling and processing of high-quality basmati rice in India. It’s a brand that brings you traditional & carefully selected through rigorous quality control and processed with cutting-edge technology. Rooted in the philosophy of balance and mindful living, Yogann is more than just a food brand – it’s a movement.
Our challenge was to establish and differentiate Yogann in a market led by brands with a legacy of over three decades. In a market of more or less identical products, creating an emotional connection with the audience was crucial.
Details
Year
2025
Services
Branding, Art Direction, Packaging Design
Our Method
We used the rice field & farm illustrations with repetitive pattern as a represent the onset of rising sun. Close attention to detail has been paid by carefully extending the visual language across the packaging through the use of recurring elements such as the grains of rice.
Our task was to make the brand more visible and familiar. We have enhanced the image of the field on a patch background with the Yogann logo. At the bottom of the package, we added a symbolic image of the ‘Premium Quality’, and below that we wrote “Grains of Trust, Grown with Purpose!” and claim quality control at all stages of production to show the responsibility and seriousness of the brand from years.
An important strategy was not to lose current buyers, but to acquire new ones. Sales continue to grow steadily, which indicates that we have coped with the task.
