Project overview
Nature’s Crate has made sure that you get certified organic, natural products from our stores.
You can also purchase these products from the ease of your home. Your one stop destination for all things organic! From all Natural Toothbrush to Organic Groceries.
Details
Year
2022
Service
Packaging, Identity
Challenge
Our client is an organic and natural product seller who has experienced significant success and notable sales growth in the market. They approached us to create packaging for a new product in their existing dairy line – A2 Cow Ghee. Our challenge was to create packaging that would maintain the brand identity of this well-positioned company while also highlighting the acknowledged benefits of the brand such as freshness, quality, and taste through simplicity and whiteness. Essentially, we were tasked with associating the main character of the brand, the cow, with ghee and portraying it in a single shape.
Cow
To highlight the roots of the product
Aura
To indicate our moods & vibe
Flower
Indicates Eco-Friendly, Fresh Environment
Family
People who lives in the village
Sun
Represents Power and Joy
Happy Kid
Showcase benefits of the products & Tastes Good
Modern Village
Village with new equipment for better environment & needs
DNA
To indicate the health benefits of the product
Cycle
To keep the rural & the village environment
Our Method
A contemporary design was created with illustrations in minimal style, along with a smart use of brand elements/colours to achieve this.
The idea was to capture the story of Gir cow A2 ghee that is made in a traditional way, and render it in a fresh contemporary look. A touch of yellow was added to reflect the richness of the ghee. A special unit of cow was devised to depict the standard of the ghee.
Nature’s Crate introduces identity as a pact, an oath that honors its values and history. From the slender gesture of the iconic cow to the meticulousness or the proprietary Illustrations, from the textured backgrounds to the rough paint strokes, from the generous product visuals to the strong brand statements. the new brand assets have been tailor-made for the product.
Finally, the storytelling on pack highlights the strong messages and actions of the brand through the powerful design.
