Project overview
Turning Dreams into Reality!
The task at hand is to develop a new logo and visual branding strategy for a high-rise, premium luxurious apartment complex. This project aims to encapsulate the essence of opulence, modernity, and exclusivity, reflecting the sophisticated lifestyle offered by the apartments. The new logo and branding will serve as a cornerstone in establishing a strong visual identity that resonates with the target audience of discerning clientele seeking refined living experiences. This project encompasses extensive market research, creative exploration, and iterative design processes to deliver a final product that embodies the epitome of luxury living.
Details
Year
2022
Services
Branding, Identity, Art Direction, Marketing Collateral
Partnered Agency
Futurise (then Adish Digital)
Challenge
From stunning property listings to captivating marketing materials, we’re thrilled to be a part of their journey.
The design must capture the essence of luxury and exclusivity while remaining visually distinct and memorable. Balancing these elements requires careful attention to detail and creative finesse. Understanding the target audience’s preferences and expectations is crucial. The logo and branding must resonate with affluent clientele, aligning with their lifestyle aspirations and aesthetic sensibilities.
Moreover, conveying the premium amenities, superior craftsmanship, and unparalleled living experience offered by the apartments through visual elements poses a significant challenge. The branding must effectively communicate these key selling points without being overly verbose or cluttered.
Our Method
Built with the passion to create landmarks that meet global standards, The Altair is our flagship project that aims to enrich your life.
The Altair is a high-rise residential building that is situated in a neighbourhood hand-picked to provide the perfect setting for the most desirable residence. Providing the luxury of generously spacious residences, these homes bring with them a multitude of amenities- all geared to help you live your best life.
The thought process behind the creation of the logomark started from the brand name itself. The Arc is used as a bridge of connection, and new beginnings, new possibilities for the real estate market to essential for people who seek comfort and peace in a luxury lifestyle.
Two A’s represents the Upward Arrows which emphasizes the company’s goal to move forward, achieve new heights, and keep up with innovations The structure was then creatively combined to create a bold icon that is both minimal and useful as the brand’s logomark.
